about gautam rice – Gautam Rice

EMIRATIS LOVE GAUTAM RICE

The Choice of Emirati Homes

Our Commitment to Quality

Our dedication to excellence shines through in our culture of continuous improvement. We value our customers’ feedback and work closely with them to refine every aspect of what we do. Our team is empowered to innovate and deliver meaningful improvements, ensuring Gautam Rice always meets the highest standards of consistency and quality that our customers expect and trust.

OUR STORY

Carrying a Proud Legacy Since 1940

Rooted in the rich tradition of rice milling that began in Punjab in 1940, Gautam Rice was launched in the UAE in 2005 with a single promise: deliver premium aged Basmati rice of consistent quality. Built on family values of integrity and excellence, our brand has grown organically through word of mouth, winning hearts across the Emirates and beyond.

Our Heritage

A Legacy of Excellence. A Brand Built on Trust.

✦

Rooted in Legacy (Since the 1940s)

Our story began over 80 years ago with the Aggarwal family’s deep-rooted experience in rice milling and quality grain production. Generations of knowledge, discipline, and passion for excellence laid the foundation for what would eventually become one of the most respected rice brands in the region.

✦

Established in the UAE (2005)

In 2005, the Gautam Rice brand was officially launched in the United Arab Emirates, marking a new chapter in the family's journey. Built on a vision to bring premium aged Basmati rice to UAE homes, Gautam Rice quickly became synonymous with quality and reliability. By staying true to tradition while embracing quality assurance, Gautam Rice steadily grew from humble beginnings into what is now the most consumed rice brand in the UAE.

✦

Grown by Word of Mouth (2005–2015)

Unlike many brands, Gautam Rice rose to fame not through advertising but through word of mouth. From family dining tables to restaurant kitchens, people recommended Gautam Rice for its long grain, fluffy texture, and aromatic finish. Chefs, retailers, and households alike made it a trusted staple.

✦

Consistency at Our Core (2016–2022)

With each passing year, Gautam Rice doubled down on what matters most: consistency. We implemented state-of-the-art grading, AI-based quality control, and modern packaging, ensuring that every bag delivers the same level of taste and performance that loyal customers expect. We also expanded our range to include aged Basmati, catering to refined preferences while maintaining food safety and sustainability standards.

✦

Strategic Expansion (2023)

In 2023, Gautam Rice extended its footprint into the Kingdom of Saudi Arabia, opening a dedicated packaging and distribution facility in Dammam. This move ensured that the same quality trusted by UAE consumers could now reach new families across the region, further cementing our leadership in the Gulf.

Quality Assurance and Superior Attributes

Play Video Our Basmati Rice GGT's selection encompasses a diverse range of brands,
each meticulously crafted to complement a spectrum of beloved global dishes

Aging Process

Our rice undergoes a two-year aging process to enhance its flavors, followed by processing in a state-of-the-art facility that ensures immaculate purity under stringent hygienic standards.

Cooking Attributes

Our Basmati rice boasts long, slender grains that separate beautifully without clumping, creating an exceptional visual and culinary experience—truly, Basmati without parallel.

Packaging

Our packaging is meticulously designed to protect against environmental and mechanical damage, ensuring the rice's pristine condition.

Aroma

The name 'Basmati,' derived from Hindi, means 'Queen of Fragrance,' reflecting the enchanting aroma of our rice that captivates and delights connoisseurs both locally and worldwide.

OUR MISSION

As we look ahead, Gautam Rice is focused on:

Rooted in family values and built on generations of expertise, our mission is to deliver the finest aged Basmati rice with consistency, transparency, and integrity. We aim to be the Middle East’s most trusted rice brand by staying true to our heritage, listening to our customers, and continuously innovating to meet evolving tastes.

Why UAE Families Choose Gautam Rice

• The most consumed rice in the UAE
• Aged, long-grain Basmati with unmatched aroma
• Consistent quality in every bag
• Available in major supermarkets and grocery stores
• Grown by trust, shared through word of mouth

Our Mission

Carrying legacy from Punjab, since 1945

Our mission is to establish ourselves as a distinguished and esteemed Basmati Rice trading authority in the Middle East. We are dedicated to upholding exceptional quality by fostering innovation, taking decisive action, and striving for operational superiority. We aim to forge and nurture partnerships with local and global distributors, suppliers, and customers, anchored in straightforwardness, dedication, ethical conduct, and professionalism. Ultimately, our goal is to expand our market presence and serve diverse customer segments, leveraging our superior brand reputation and positive customer endorsements

Mr. Gautam Aggarwal, Our Managing Director

Share your family recipe using Gautam Rice and win prizes!

At Gautam Rice, consistency is not just a promise, it’s our way of life. My vision is to honour our heritage while setting new standards for quality, trust, and innovation in the rice industry. By staying true to our values, investing in our people, and listening to our customers, we ensure every grain reflects the care and commitment that built this brand. Together, we continue to grow, one satisfied customer at a time.

Gautam Aggarwal brings exceptional leadership and strategic insight to Gautam Rice. His commitment to operational excellence and customer-focused innovation has transformed our brand into one of the UAE’s most trusted and consumed rice choices. Under his guidance, we continue to strengthen our market position through consistent quality, ethical sourcing, and meaningful partnerships that respect both tradition and progress.

Distribution Overview

Gautam General Trading LLC prides itself on serving a substantial network that encompasses over 800 customers within the U.A.E, Oman, and KSA, and over 200 customers in other GCC countries, catering to wholesalers, supermarkets, catering services, hotels, and restaurants. This extensive reach has secured GGT the position of market leader in the U.A.E’s rice distribution sector. The company’s success can be attributed to a robust procurement system and a longstanding heritage in the rice industry, which have been instrumental in preserving product quality and enabling competitive pricing. With an end-to-end oversight of the supply chain, from paddy field to consumer, GGT ensures excellence and value at each stage, maintaining a strategic edge in market leadership.

GGT is proactive in its distribution strategy, consistently seeking to augment its channels and collaborating with new distributors to broaden market presence. The company champions the trifecta of premium quality, punctual delivery, and customer loyalty. Specializing in Cross Trade, GGT offers private labeling for a diverse array of Basmati and Non-Basmati rice, with origins in India and Pakistan. The company’s esteemed reputation and enduring industry presence fortify its supplier relationships, guaranteeing consistent product excellence.

Global Operations

GGT serves an international clientele, including regions like Kenya, Uganda, Nigeria, Rwanda, Conakry, Ivory Coast, Mauritius, Zanzibar, and beyond. Expanding its trade horizons, GGT also deals in commodities such as sugar and palm oil, sourcing sugar from India, Pakistan, Brazil, and Thailand, and importing cooking oil from Malaysia and Indonesia.

Brand Portfolio

GGT endorses a variety of Basmati and Non-Basmati rice brands, targeting an extensive customer demographic. The company boasts a specialized distribution infrastructure within the UAE, Oman & Saudi Arabia, with appointed distributors in other GCC nations such as Qatar, and Bahrain.